George Bone Delivers The Perfect Festive Reunion Anthem "All My Love"
- QH SOUND
- 2 days ago
- 2 min read
Award-winning Essex-Based Singer/Songwriter George Bone is back with the emotionally-charged ‘All My Love’ on 28th November. This heartfelt pop acoustic ballad is inspired by artists ranging from HØNNE, to Jamie Cullen, to Tom Odell. Co-written alongside Kate Mattson (Tileyard London, The Woods).
‘All My Love’ was going to be the John Lewis-esque Christmas song underpinning a multinational television campaign. George has “had this song ready to go since mid-2024”, purely because of this commercial deal. So it came as a major blow to Bone when the company pulled out of proceedings as late as Friday 3rd October, eight weeks out from release. “I have had to pivot quite dramatically”, George reflects, “and it shows how overwhelming volatile the industry can be”. George says in a tongue-in-cheek manner: “That said, their unpreparedness was not my problem”.
It is ironic, then, that a song which talks about welcoming back loved ones with open arms - regardless of distance or time apart - now mirrors a promotional campaign returning to its independent roots from its heady commercial ambitions. “Working on this campaign was going to be the highlight of my 2025, if not my whole career to date”, Bone admits. “However, it was just not meant to be. There will be more opportunities in the future, for that I am certain”.
Nevertheless, George has persisted. And in return has given us a string-driven record that rivals The Beach Boys’ ‘God Only Knows’ as the perfect song to soundtrack an airport reunion! This festive period, ‘All My Love’ reflects the warmth that comes with reconnecting with loved ones past and present and begins a sonic shift in Bone’s critically acclaimed output. “Regardless of how the song performs, I couldn’t leave it collecting dust. I wanted to say, ‘thank you’ to everyone who has put in such hard work, and those who have supported me this year”.
‘All My Love’ is now available on all major streaming platforms. [here]
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