London based Slovenian singer and songwriter Ina Shai returns in complete and utter style with the sensual, soulful and passion inducing new single ‘Touch’ with accompanying video out on the 20th of November. Once again showcasing the incredible capabilities of her deep, rich and stunning vocal, she effortlessly swings from sultry, velvet-like R&B tones to powerful, commanding and captivating notes drenched in soul.
Ranging from electronic drums, peppery percussion and soft electronic synths to her signature saxophone solo, ‘Touch’ see’s the songstress tap into her sensuous side. Accompanied with a sleek, suave and stylish visual, dripping with finesse, Ina embodies her femininity with a welcomed fierceness. Filled with sophistication, heat and oozing with confidence, ‘Touch’ is the perfect blend of pop and R&B all wrapped up in Ina’s silky smooth performance.
‘Touch’ was penned several years ago with Dutch songwriter and producer Martyn Ell (Spinnin' Records, Sony music, Warner), with the intention to pitch to Selena Gomez’s label, who at the time were looking for new songs for the singer. However after an impromptu performance at one of her London gigs, Ina received an incredible response and overwhelming feedback and decided to release the track herself.
The song details the to and fro of a toxic relationship and the dynamic dance of knowing the person you desire is emotionally unavailable but not being able to help how you feel. ‘Touch’ demonstrates the internal battle felt between what you want and what you know is right. The music video was directed by Cat Couture / Amoroso Films with Makeup and hair by Millie Hoffman. ‘Touch’ follows previous single, the empowering ‘Queen’ and debut single love ballad ‘What is’.
» “I loved performing the song live and it really took me by surprise how much people loved it too. I'd never have written the song if I was writing for myself as this song is very different to the music I was releasing at the time. I really didn't have any filters when writing it so I think this song shows a very different side to me. A more playful, sexy and sensual side which I never showed in my music before. That's why it also took me so long to gather the courage to release it. Especially the music video which 100% represents the song and myself. I allowed myself to dance and express myself through movement, something that feels really natural to me but somehow I wasn't ready to share with the world up till now. Being a powerful woman who is confident in her body and in her femininity is nothing to be ashamed of but should rather be encouraged and celebrated.” « - Ina Shai
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